About So-Easy Stores
So Easy Stores is one of the largest convenience retailing chain in Cyprus with more than 23 stores. We offer a broad range of branded household products at fair prices with particular emphasis on the everyday essentials, like milk, beverages, to a full line of baby products, wide selection of private label brands, as well as unique value for money product offers.
We constantly work to extend the So Easy Stores brand with continuous leadership and innovation via the development of new business ideas, new products and additional in-store services.
Our commitment to business principles such as product quality, value for money, customer service, product innovation and business trust, sets us apart from our competitors, and enables us to offer to our customers something truly special at every single day.
Understanding Customer Needs
Customers are unaware of what they really need. Needs are usually unconscious, global, deep, and long-term. Our business development team uses proven market research and product development methodologies and techniques to explore and cluster the customer emotional benefits at each store visit. We understand and define the needs of each of our customer at different geographic locations, store type, and hour of visit. We respect all our customers’ needs and we pattern them, recognizing the importance and the way of thinking, and constantly work to satisfy as much as we can.
Provide ‘a great place to work’
It’s the hard work and commitment of colleagues that makes achieving our goals possible. We want all our stores and head-office to be places where everyone is valued and supported. Being a great place to work is not only rooted in our heritage and values, it is also crucial to achieving our business objectives. Every store and the head-office should be a place where skills and development are encouraged, and where our values and principles are not simply words but actions. Making this a reality is down to us. By recruiting, retaining and engaging the best people, from backgrounds that best reflect our communities, we can make our business a great place to work, which in turn helps us deliver great service to our customers.
Play an active role in the local community
We want to play an active role in our local communities and make sure we are being a good neighbour. We believe in making a difference in the communities where we live and work, every single day. This begins with jobs and our support for local economies, but there is much more to it than that. Our stores are at the heart of the communities that they serve. They are places where customers can learn about new products ranges and get back real value for money.
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So Easy Stores deeply understands the diversified customer’s needs at the different geographic locations. Store location is considered to be a primary customer attribute when choosing a convenience store. We continue to expand our business into more geographic areas all over Cyprus reaching more and more customers.
Every So Easy location is designed by using appealing, flexible and effective category management techniques placing the right product categories in order to maximise its potential.
Our ‘Extremely Closed to You” approach is daily call to action. Store managers offer customers and colleagues simple steps and inspiration to maximise satisfaction at each shopping visit. We can really 'make the difference' by providing an honest welcome as well as a warm smile to your check out.
Years of Experience